Ryan Reynolds, Hollywood's new royalty, has landed a £1 billion deal. The actor has been a savvy business man and marketer, who recently met King Charles after investing in the UK.
The British royal family, especially the new & future King (Prince William), adds a glamour and stamp to any brand. Tom Cruise got some great publicity when he was pictured with William and Kate on the red carpet.
The images with Charles and Camilla definitely gave Reynolds a massive boost. In these competitive times, these stand out moments create great PR and grows the social media presence of all involved. How many American actors get to say they've hung out with a real King, someone who will be in all the history books?
Reynolds is a positive role model, who keeps his image he is a much loved celebrity. He is writing himself into history and creating an incredible legacy.
That this also translates into buckets of money, well it seems the investment in the UK is a significant part of the narrative, one which many investors may start to take notice of, particularly when £1 billion is in the headline.
Read more about the the £1 billion deal and CNN - King Charles visits Wrexham AFC, the soccer club owned by Ryan Reynolds and Rob McElhenney
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